effective communications = audience engagement

engagement = profitability

Expertise

  • Adept in establishing and applying best practices to raise user adoption by providing effective, targeted messaging.
  • Planning and creating change management, program, corporate initiatives and product information communications.
  • Extensive writing, editing and/or publications experience in corporate communications, including internal, external and business-to-business; procedural, process and standards documentation; specific samples articles, training material, blog posts and collateral and presentations.
  • Experienced working with international corporations and global audiences in both virtual and face-to-face environments; industries include engineering, legal, finance, information technology and manufacturing.
  • Skilled in working with global audiences in both virtual and face-to-face environments and creating cross-cultural communications.
  • Experienced working with subject matter experts, developers and third-party vendors.
  • Project lead in the redesign and migration of three intranets to new platforms; site management of internal and external sites for global corporations and small businesses.
  • Significant experience with creation and management of web sites; skilled with variety of web-authoring tools including SharePoint; experienced in HTML and CSS.
  • Social media management, governance planning and execution. Digital Master certification.
  • Governance and compliance documentation for engineering, information technology and pharmaceutical.
  • Communications experience includes print, electronic and broadcast media.
  • Effective in managing the focus, dissemination and positioning of communications for internal and external distribution.
  • Creation of training and documentation for web management and electronic communications.

Accomplishments

  • Published writer including articles in regional and local newspapers; literary award winner.
  • Conceived and produced weekly real estate marketing publication, Property Plus. Responsible for all content, design of each week's publication, and "house" advertisements to help encourage readers to advertise their property in the magazine.
  • Attendance at web usability seminars and conferences.
  • Applied for and received grant to fund a five-minute training video from the North Carolina State University Department of Food Science Extension in cooperation with the North Carolina Pollution Prevention Pays Program.

Certificates

  • Digital Master - Social Media, Cisco Systems
  • Webmaster in Design Media certificate, North Carolina State University CTU
  • Social Media for Executive Communication Managers, Cisco Systems
  • Social Media for Internal Partner Teams Training, Cisco Systems

Honors and recognition

  • National Association of Professional Women (NAPW) VIP Woman of the Year
  • Member, Continental Who's Who
  • KForce Star Consultant
  • Philip Morris Scholar (academic-based merit award)
  • ABB awards and recognition for training and support, customer excellence, and innovation
  • LexisNexis Great Performer awards for Customer Focus, Innovation and Customer Support; HR Summit One Team Awar
  • Participant and winner in Interviewing Competition for the N.C. Post-Secondary Agricultural Schools Organization.
  • Outstanding Service and Leadership Certificates from NC State University's Agricultural Institute Club and the NCSU School of Agricultural and Life Sciences.
  • Distinguished Service Certificate to Agri-Life Council as NC State University's Agricultural Institute Representative
  • Certificate of articipation in Optimist Club Oratorial Contest
  • Red Cross Certificate of Appreciation for Dorothea Dix Hospital volunteer service.

Volunteer work

  • Media coordinator, GuardCares Association
  • Publications Committee Chair, Vance Elementary School PTA
  • Red Cross volunteer

Volunteer work

  • Media coordinator, GuardCares Association
  • Publications Committee Chair, Vance Elementary School PTA
  • Red Cross volunteer

"Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can't miss." ~ Lee Iacocca

View Liz Brummond's profile on LinkedIn